Taking Your Guanxi / Relationship Building On-Line

Guanxi or personal relationships are one of the three cultural keys (Relationship, Face and Hierarchy) that will help us work effectively with Chinese colleagues - See this June 2013 post for more details.  I want to build on my June 2013 post to look at relationship building within the context of China's workplace today.  Today the workplace in China is increasing influenced by social technology tools. However, like many things about the Chinese market, China's social technology landscape is unique and largely unknown to non-Chinese consumers.  Honestly, how many people outside of China - myself included - have ever heard of any of the popular social technology brands listed in the image below?

 Source: Digital Strategy Consulting Post - November 28, 2012

Context: Social Technology in China is Growing

First, it is helpful to understand just how impactful social technology is in China today.  According to this post from the CEO of the internet marketing company ByReputation.com there were 597 million active social networking users in China as of July 2013.  What is more, the volume of information these users have created increased by 60% in 2012 alone.  In addition social media usage is more common than in the U.S. as 91% of China's online population has an account on a social media site compared to only 67% in the U.S.  Much of this staggering growth has been fueled by smartphone penetration where where according to this video produced by the PR company GroupM there were over 360 million mobile internet users in 2011.  In addition, this number is expected to overtake PC netizens by 2015.  What is more, the same report indicates that smartphone users typically check their phones every 6 minutes and 38% of smartphone users spend more than 5 hours a day on their phones.  Clearly, if you are going to connect with Chinese colleagues today, you need to actively jump into social technology.  

The question is - how do you properly harness the value of external social technology activity to drive deeper connection to your Chinese colleagues?  

Connecting with Chinese Colleagues

First, pick a platform. A few years ago all the rage was about micro blogging on Sina's Weibo, which functions a lot like a mashup of Facebook and Twitter. However, in the last year WeChat has become the tool of choice due to its simple mobile interface and the ability to limit the information you share to a specific group of followers. Personally, I think WeChat is the best choice unless you aim to become a serious Chinese blogger or follow the Chinese language news closely.  For a full list of social media platforms popular in China, see great list from the ByReputation.com CEO in this infograph.

Second, determine how much and with who you want to share.  As I learned from my "Facebook Fast", you don't need to share all of your thoughts or experiences on social media. Before you jump in take some time to think about the type of things you want to share. Personally, I am currently focusing on humorous or puzzling aspects of Chinese culture and actively asking my co-workers about their thoughts on what I post.  Also take time to think about your target audience.  Who are the key individuals or groups that you want to connect with.  One practical action I took was to lead the creation of a WeChat community for the colleagues with whom I frequently sit in the office.

Finally, connect your social media conversations to real life.  Don't passively view or merely comment on what your colleagues post, but ask them about it in person.  Also take your off-line activity and place it back on-line.  Your relationship with your colleagues will be strengthened even further if you share information and pictures from a shared experience like a team outing or trip to the local Karaoke Bar.  

Why This Matters: The greatest value from following the social media activities of your colleagues is to gain a deeper personal connection. While in the West this might be seen as intrusive or crowding into our personal space, in China it provides critical relational context that will directly benefit your working relationships.

What about you? 

How are you using social technology to connect with your Chinese colleagues?  Have you discovered any best practices for deepening that connection?

If you have an experience you would like to share, please post it below or send me an e-mail at joabmeyer@global.t-bird.edu.

Thoughts on Social Media After my "Fastbook Fast"

Does it ever feel like checking your Facebook Wall to "like" your "friends" newest silly picture or share your personal commentary on world events is a mild addiction that you can't kick!? 

To be honest, for me back in February I could sense these sort of tenancies arising in my heart.

In my February 12, 2013 post I began to explore how technology can be used as a tool to connect with others and increase our personal productivity.  However, after discussing some of the issues in that post with my wife, we jointly made the decision to "fast" or abstain from viewing or posting on Facebook as part of lent.  

I went into the fast holding a number of convictions on how to best use social media.  However, now that I have come to the end of six weeks without Facebook, I wanted to reflect on key lessons I learned from this "Facebook Fast".  I especially want to talk about how it has changed my personal convictions about the best way to use social media to build connections with others and how to avoid those addictive tendencies moving forward.    

"Facebook Fast" Takeaways
  
I would capture my lessons learned about Facebook into two camps - the first is largely a list of things to avoid and the second those I want to embrace. 

#1 With Facebook I don't...

• Need to comment on everything that happens - either in my personal life or in world news.  Sometimes, it is ok to just let something your kids said be funny or simply share it with your family or friends the old fashion way - over phone or e-mail.  Furthermore, when crazy things happen - like North Korean launching a "We are the World" music video - it can just be funny and you don't have to tell the world your personal opinion on the matter.

• Gain as much satisfaction on-line as through face to face interaction: When I chose not to follow what was happening in people's lives through Facebook, my face to face interaction with them became even more precious.  I enjoyed discovering what they were thinking or feeling for the first time without having already read about it on-line.  What is more, I was reminded just how much more satisfying it is to have a face to face conversation.  You can understand a bit about how your friend is feeling about moving back to the U.S. after living in China for years by following their Facebook feed.  However, sitting down and talking with them about their feelings, provides a much richer experience. 

• Need to eat when I am not hungry.  I have heard it said that "Facebook has become the equivalent to standing in front of the fridge and looking for something to eat when you aren't actually hungry."  I found this to be very true during my fast.  Yes, I felt lonelier, especially at first, but I soon realized that what I was missing was largely trivial interactions.  These interactions largely provided a way to feed my urge to gather a large quantity of information or served as a distraction from things I was procrastinating.  I often succeeded in gaining information, but it was far from satisfying, especially if it wasn't related to someone with whom I had a on-going, real life connection.          

#2 With Facebook I Do...

• Learn - Staying in Touch:  Facebook is a powerful tool to stay up to date on the photos, funny moments and general thoughts of my family, friends and others I can learn from.  Without Facebook I missed seeing pictures of my growing new-born niece and the latest funny story from my friend who seems to pick up China news stories before the mainstream media.  

• Share - A Convenient Platform: I want a platform to quickly share information with a wide group of people I have a connection to (IE: blog postings, funny pictures or experiences).  During my "Facebook Fast" I had to find other ways to share this information with others.  While there is still merit in traditional tools like e-mail, one of the major values of Facebook is that it is convenient. 

Facebook Ambitions Moving Forward

With these experiences there are at least two things I aim to change when it comes to how I use Facebook

• #1 Be Intentional:  Before I even point my browser to Facebook, I want to have a clear purpose in mind for how I plan to use the site to share or connect with others.  If I can't think of something specific to share or someone in particular that I was to connect with, then I don't need to get on the site.

• #2 Set Limits: Facebook is one of many tools I can use to connect with those around me; therefore, it is healthy to set limits as to how much and for what purposes I use it.  
• The first part of the limits are natural - if I have not had a significant conversation with my wife or children, today I need to prioritize interaction with them over any interaction I might be able to gain on-line.    
• The other part of the limits are more mechanical.  In this area, one of the best tools recommended to me is the Pomodoro Technique.  You can learn more on their website, but the big idea is to use a timer to rotate between 25 minutes of "work" and 5 minutes of "non-work" activities.  It works best when I have tasks that are primarily my responsibility to complete.  The Pomodoro Timer app on Google Chrome as helps me stay focused and avoid the temptation to go on Facebook or other "non-work" sites during a time I have designated for focusing on work.  In fact, if you try to go on any non-work sites it will block you with a pomodoro tomato!    

Community Question 

So what do you think?  Do you have any tips that help you use social media like Facebook in a healthy way?  How do you use social media to build significant connections with those around you?