One Tip for Effective Communication in China: The Rule of Three

Effective communication requires engagement from both ends of the communication cycle—both the ability to send a message and receive feedback from your audience. Using this cycle to reach a common understanding is more of an art than a science—even when we communicate with others from our home culture. However, it is even more challenging when communicating cross-culturally in China.

Communications Cycle

Image Source: Living Well Education

A key communications difference is the Chinese emphasis on maintaining a good relationship, which generally comes across through indirect communications where messages are communicated more subtly. However, typical American communications focuses on details and efficiency in a style that is more direct. In my experience, adjusting to the Chinese communication style is more effective than forcing Chinese friends or colleagues to adjust to the American default. This adjustment may honestly feel like a waste of time as it means personal interactions may take longer, but is a critical way to build relationships of trust with Chinese connections. 

One Tip: The Rule of Three

A practice that helped my interaction with Chinese friends and colleagues is the rule of three - asking about the same topic three different times in three different ways".  I first learned of this concept through an invaluable class called "Connecting across Cultures" from Global Savvy and it has proved to be an invaluable practice.

Image Source: Germane Consulting

Case in Point: Lunch Plans

In question— arranging lunch with a group of coworkers.

In America this question is typically resolved in short order through a direct dialogue centered around everyone's availability. If your colleagues, aren't available, you identify a time when everyone is available in the near future and update calendars accordingly. However, while living in China over 8 years I discovered this question was not so simple.

A Typical Lunch Dialogue in China

Step 1 (10 am): A general question followed by a vague answer

Question - "Hey, what's the plan for lunch today?”

Answer – "I don't know."

Follow Up - "Ok. Well, keep me posted."

Step 2 (11 am): A more specific question followed by a still murky answer

Question - "So about what time are you thinking about going to lunch today?"

Answer – "Probably before 12."

Follow Up - "Got it. I'll check back in a bit.

Step 3 (11:45 am): An even more specific question followed by going to lunch.

Question – "So where are we going for lunch?

Answer - "Either the Sichuan place or the spicy fish place."

Follow Up - "Great. Either works for me. Let's go!"

In the end, we may go to a completely different restaurant! However, when lunch involved a group, the communication was indirect and required me to ask at least two times before arriving at a clear answer. This does not mean that Chinese people always communicate in an indirect fashion, but in social activities for a group indirect communication is the default. Adjusting to this style was difficult, especially because such indirect communication is not the default for most people in America.

Broader Applications at Work

While this post has focused on a lunch dialogue, I also found the rule of three helpful when discussing projects at work. If I simply asked a direct question, I may have received a prompt reply, but the feedback either created inaccurate perceptions or misunderstandings. If we dig deeper into the source of these communication differences it comes back to the way the Chinese person views relationships. In the next post, we will explore in more depth the major differences on how these two cultures view relationships.

China Tech Best Practices - Part 2: High Tech Challenges

Like the traditional technology companies featured in this first blog post, high tech firms face significant challenges with their China operations.  This post highlight the key challenges for high tech firms and two best practices that will enable companies to overcome them.

The Challenges: Pressures and Competitors

At the Minnesota - China Business Forum on November 1, 2014, I highlighted two key challenges for high tech companies:    

• Market Pressures: The market pressures on high tech firms can be seen in Microsoft's on-going anti-trust investigation and Adobe's decision to close its R&D operations in China.  Though Obama's attendance of the APEC conference in Beijing in early November brought welcome news of a US-China partnership for potential reduction of global tariff on IT products, the China market remains challenging for high tech firms.

• Innovative Competitors - Alibaba and Xiaomi:  Viewing Chinese technology companies as merely Western tech knock-offs of Apple or Google is inaccurate and unhelpful - here are two prime examples:

• Alibaba - World's Largest IPO: Not only has Alibaba, which holds over 80% of China's e-commerce market share, conducted the world's largest IPO of $25 Billion in mid-September, but they have also begun to discuss a potential partnership with Apple to help bring ApplePay into China.  

• Xiaomi - World's #3 Smart Phone Maker:  The company moved into the #3 spot for global mobile phone market share (up to 5.3% in Q3 2014 from 2.1% the year before), and was ranked as the world's 35th most innovative company in Boston Consulting Group's 2014 survey.       

The Way Forward: Clear Vision and Teachable Teams

The good news is there are two best practices that will enable high tech firm's to overcome these challenges:  

• 1) Clear Vision - Build and Communicate a China Business Case and Associated Metrics: Successful companies have a well resourced, long-term vision for China operations that clarifies both the value-add for the China market and how this value can be leveraged globally.  This vision must include a clear business case for the China operations and timelines for achieving related metrics.  At the same time, the business case and associated metrics must be co-created by the China leadership and the executives accountable for evaluating the Chinese operations.  Once there is agreement, the business case and metrics must be effectively communicated to the China team.  Such communication must be more than thin executive presentations communicated on an annual basis.  Instead, an on-going, two-way discussion with local managers and individual contributors about their priorities and daily activities that will support the vision is required.   

• 2) Teachable Teams - The Key to Keeping Pace with Constant Change: For such on-going communication to be effective the teams must remain teachable on China.  The China market is incredibly complex and constantly changing.  Therefore, the business case and metrics contained in the company vision must be clarified through an on-going emphasis on learning what is most relevant to the target customers in the China.  Such continuous learning requires employees to leave behind any biases about how their company successfully operates in other countries.  They must see the unique value they provide to their Chinese customers with fresh eyes.       

Everything is Possible but Nothing is Easy 

The potential of the China market is indeed significant, but success comes to high tech companies who work hard.

In short, the key is working with the China leadership to craft a company vision that is both clearly understood by the local team and is adaptable to the changing needs of Chinese customers.  Such adaptation will come to firm's that can cultivate teachable teams who continuously seek to understand the customer's perspective on the unique value they are providing in China.